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Principles of Marketing

MAR
1011
<p>This course provides an overview of the field of marketing, with emphasis being placed on those interacting determinants of demand that make up the marketing environment economic, physiological, sociological and political factors. The legal restraints that make up the forces beyond management control, but are needed in the marketing decision-making process, are introduced.</p>
Credits: 
3.00
Class Hours: 
45.00
Course Type: 
Marketing