External Support, Marketing and Community Partnerships

Secure an increasing level of support from the State, philanthropic community and other sources and advance the College’s mission through strategic marketing, communications, media relations and partnerships.

Objective 1

Enhance the College’s influence and support at local, state and federal levels to secure increased funding, advocate for favorable policies and boost community impact.

  • Secure at least one, funded legislative initiative annually which benefits the College’s students, faculty, staff or operations. ▪ Implement a comprehensive strategy for government relations
  • Collaborate with the Council of Presidents to ensure that legislative requests align with the College’s needs
  • Ensure legislative appropriations align with the College’s funding model by collaborating with federal, state and local representatives
  • Leverage existing connections and actively build new relationships with key government and education stakeholders

Objective 2

Increase funding for the College and the PHSC Foundation through enhanced grant support and philanthropic gifts.

  • Increase overall philanthropic support by 5 percent each year
  • Raise the number of donors by 5 percent annually
  • Obtain an annually increasing amount of grant funding
  • Expand Foundation assets from $69.5 million to $92 million
  • Secure a minimum of two gifts or commitments of $1 million or more

Objective 3

Increase PHSC Foundation funding for the College to enhance initiatives and support student success.

  • Raise financial support to at least $1 million annually, an increase of $90,000 based on 2023 levels
  • Increase Foundation scholarship awards to $1.6 million annually, reflecting a 23 percent increase from 2023 levels
  • Improve impact reporting to donors and strengthen stewardship efforts
  • Involve Foundation board members in advocating for PHSC and facilitating connections with potential donors
  • Leverage funding from the West Pasco Dental Association and other donors to support student recruitment for dental programs

Objective 4

Fully develop and implement the Institute for Nursing and Allied Health Advancement at the Porter Campus at Wiregrass Ranch.

  • Implement fundraising strategies to secure $1.5 million in matching funds, ensuring the Institute’s sustainability and growth
  • Develop and lead a strategic alliance between PHSC and community healthcare partners to define the Institute’s direction and goals, fostering collaboration and enhancing educational and employment opportunities in nursing and allied health fields
  • Formalize strategic partnership agreements with at least six local healthcare partners

Objective 5

Increase other community partnerships.

  • Establish at least one new major, multi-faceted, corporate partnership annually
  • Enhance and solidify existing relationships with community partners

Objective 6

Develop and execute integrated marketing and communications programs to boost community awareness and engagement with PHSC.

  • Run regional multi-channel ad campaigns to increase awareness of PHSC, increasing engagement by 20 percent as compared to spring 2024 ad campaigns
  • Increase the number of positive media stories about PHSC each year. ▪ Grow engagement on all social media platforms on which PHSC has a presence by 50 percent
  • Complete an external assessment of the PHSC website, implement recommended improvements and update the responsibility structure for website pages
  • Market the Strategic Plan effectively
  • Develop a compelling content strategy to communicate PHSC’s impact which fosters engagement with donors, alumni and community stakeholders
  • Design/create and frequently update billboards, banner flags and tabletop displays in the community to boost positive awareness of the College
  • Produce and distribute College information to real estate agents, welcome centers in new developments, local businesses and other relevant locations